Treatment

Aims

Our aim is to produce a Music Video for our A2 Media Studies. My music video will appeal to 15-21 year olds that are like Indie music and are fans of Youth Club for Rich Kids. The deadline for the production of the music video is Christmas. I would like the music video to be exciting and high tempo like the song. I would like the viewer to become a fan of the band as well as forming a relationship with Harry who will be staring in the video and is also in the band. I would like our audience to be able to associate themselves with the music video and feel as if they are interacting with the characters on screen. I will do this through the use of a central character that they can relate to and by creating enigmas for them to solve.

Structure

The main character gets up straight away to prepare for his meal with his girlfriend, he is putting maximum effort in to impress her. Meanwhile his girlfriend is having a lie-in and taking her time thinking she has all the time in the world. He waits and waits for her to see him and in the meantime the meals he was cooking did not meet the grade. When she eventually arrives they are left to eat a pot noodle together and they can both see the funny side.

Style and Technical Features

An initial influence for my music video is that of Viva Brother in which their video depicts aspects of Slough, I will include famous landmarks and locations around maidenhead where the band have performed and visited. It also bears similarities with ‘Cookie Jar’ by Gym Class Heroes where only the lead singer is present onset of the video. Only Harry, the guitarist, will feature within the video.

Location

The location for filming will start at the boys house as well as the girlfriends. The outdoor shots will take place in Maidenhead city centre, Ockwells Park, Cox Green School and Furze Platt.

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Choice of Song

I have selected a song called "Wait" by Youth Club for Яich Kids. This song was first heard at the Maidenhead Battle of the Bands Final and has gone on to have over three-hundred views on YouTube since it was uploaded. I feel that the song has a feel-good factor and that making a music video for it will be both entertaining and exciting. I hope to incorporate some live footage within the video as I feel their performances bring smiles onto the faces of everyone present and I would like to capture this mood.

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Youth Club for Rich Kids

Youth Club for Яich Kids are a relatively new indie band but have had instant popularity in the local area gaining a large fan base due to their catchy lyrics and enthusiastic performances. All the band members come from the Cox Green area of Maidenhead and have attended Cox Green School. The school was the location of their first ever live gig at "The Cox Green Rock Concert", a night which saw numerous bands from the school perform. A week later came the Maidenhead Carnival Battle of the Bands Competition. Around eighty people were in attendance for the first heat. This support quickly grew and by the semi-finals three hundred people turned out to support the bands, the majority of these supporting Youth Club for Яich Kids themselves. The band went on to achieve the highest number of votes cast for any one group in the history of the competition. Youth Club finally finished second in the hotly contested competition. Recently the band performed at "The Firestation" in Windsor, their first gig outside of Maidenhead. The gig went really well resulting in them being asked back to perform again in December.

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Target Audience (Demographics)

Demographics is a way of looking at a population to help with marketing and sociology. It studies aspects such as; gender, age, race, employment status, disabilities and location. I would like my music video to appeal to both male and female audiences and students from the age of fifteen to twenty one.

 I hope to incorporate a feel-good vibe around the song and display Maidenhead, Berkshire in a good light.I feel it is important to incorporate the band's home town in a way that Viva Brother, from Slough have in some of their music videos. Viva Brother are an up and coming indie band who have performed at both the Reading and Leeds festivals as well as Glastonbury Festival in the summer.

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Target Audience (Graphs)

The first question I asked to my target audience was 'who is your favourite artist?' Two Door Cinema Club were the most popular answer with seven people naming them as their favourite. The results show a wide range of genres and artists from rap music to female pop stars. Surprisingly Foals only recieved one vote despite having a similar sound to that of Two Door Cinema Club. I put this down to Foals being less mainstream than Two Door Cinema Club and that not everyone that I asked were currently indie fans.

As a result of my research into people's favourite artists I asked the same subjects which musical genre they would class as their favourite. The indie genre came out as the overall winner, however rap and dance music were also liked by the group. I will use the information gained from this market research in order to help me to decide on the best genre of music to choose to make a music video for.









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Target Audience (Interviews 2)

I then continued to interview sixth form students at Cox Green School until I had twenty five students to analyse. I then put the findings into a spreadsheet and made graphs to allow me to visualise my findings. The twenty five students were selected at random.

Here is another one of my interviewees Ollie Jarvis.

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Target Audience (Interviews)

I started my research by interviewing students at my school of a similar age to myself as they are my target audience and easily accessible to me. I felt that interviewing people belonging to my target audience, mostly teenagers, would benefit me as it would give me an insight into their likes and dislikes, both musically and visually.

Here is one of the interviewees Daniel Hogg.

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