Following my research into the history of music videos I looked at a series of videos which will influence me during the filming and production of my own music video. Ed Sheeran's video ties into Sven E Carlson’s believes about standard clips. The main artist, Ed Sheeran, only makes brief appearcences within the video. This backs up the meaning of the song by focusing the listener on the words of the song. His lyrics out power his appearance and therefore become the most important thing. The whole video is filmed in black and white which again makes the viewer focus on the lyrics. The actor uses sign language to communicate the lyrics visually. This enables the lyrics to be expressed to everyone in the world, including the hearing impaired.
JT
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