Demographics is a way of looking at a population to help with marketing and sociology. It studies aspects such as; gender, age, race, employment status, disabilities and location. I would like my music video to appeal to both male and female audiences and students from the age of fifteen to twenty one. I hope to incorporate a feel-good vibe around the song and display Maidenhead, Berkshire in a good light.I feel it is important to incorporate the band's home town in a way that Viva Brother, from Slough have in some of their music videos. Viva Brother are an up and coming indie band who have performed at both the Reading and Leeds festivals as well as Glastonbury Festival in the summer.
JT
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